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It's Wheeling Steel was a musical radio program created by John L. Grimes in 1936 after 6 prior years of planning and persuading company executives. The program was monumental because it was ran fully by the talents of employees or family members of employees. The broadcast promoted both Wheeling Steel's product as well as it's employees who assisted in creating the product. As the program became more and more successful, Grimes began to hire performers with professional backgrounds, like Regina Colbert. However, in order to comply with his rule of an all employee only run program, he would hire these professionals to work in the offices for a period of time. In Colbert's case, she was hired to work as a secretary in the advertising department.

1. Regina Colbert Singing on 'It's Wheeling Steel' Radio Program

IDNO:
048493
Title:
Regina Colbert Singing on 'It's Wheeling Steel' Radio Program
Date:
1941/07/25
Description:
It's Wheeling Steel was a musical radio program created by John L. Grimes in 1936 after 6 prior years of planning and persuading company executives. The program was monumental because it was ran fully by the talents of employees or family members of employees. The broadcast promoted both Wheeling Steel's product as well as it's employees who assisted in creating the product. As the program became more and more successful, Grimes began to hire performers with professional backgrounds, like Regina Colbert. However, in order to comply with his rule of an all employee only run program, he would hire these professionals to work in the offices for a period of time. In Colbert's case, she was hired to work as a secretary in the advertising department.
John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity (as evident by the microphone stands). In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.

2. John L. Grimes Introducing Three Young Boys on Stage With The Musical Steelmakers Band at Bond Drive, Fairmont, W. Va.

IDNO:
048549
Title:
John L. Grimes Introducing Three Young Boys on Stage With The Musical Steelmakers Band at Bond Drive, Fairmont, W. Va.
Date:
ca. 1943
Description:
John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity (as evident by the microphone stands). In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.
In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle. All performers and crew members of the broadcast were Wheeling Steel Corporation employees or immediate family members.

3. Two Guest Performers of Wheeling Steel Family on 'It's Wheeling Steel' Radio Broadcast at Bond Drive, Fairmont, W. Va.

IDNO:
048551
Title:
Two Guest Performers of Wheeling Steel Family on 'It's Wheeling Steel' Radio Broadcast at Bond Drive, Fairmont, W. Va.
Date:
ca. 1943
Description:
In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle. All performers and crew members of the broadcast were Wheeling Steel Corporation employees or immediate family members.
John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity, evident on the microphone stand. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.

4. Wheeling Steel Corporation Advertising Executive John L. Grimes at Microphone With Unidentified Man at Bond Drive, Fairmont, W. Va.

IDNO:
048552
Title:
Wheeling Steel Corporation Advertising Executive John L. Grimes at Microphone With Unidentified Man at Bond Drive, Fairmont, W. Va.
Date:
ca. 1943
Description:
John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity, evident on the microphone stand. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.
Tom Whitley, orchestra leader of the Musical Steelmakers is behind Colbert, second man in from the right. "It's Wheeling Steel" radio broadcast was started in 1936 by John L. Grimes who wanted to advertise the corporations product offerings while also promoting their employees. Throughout the entire life of the broadcast, only Wheeling Steel employees and immediate family members were allowed to participate. Including professional singers like Regina Colbert who was given a secretary position at the corporation. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.

5. 'It's Wheeling Steelmakers' Singer Regina Colbert Outside By Bus at Bond Drive, Fairmont, W. Va.

IDNO:
048554
Title:
'It's Wheeling Steelmakers' Singer Regina Colbert Outside By Bus at Bond Drive, Fairmont, W. Va.
Date:
ca. 1943
Description:
Tom Whitley, orchestra leader of the Musical Steelmakers is behind Colbert, second man in from the right. "It's Wheeling Steel" radio broadcast was started in 1936 by John L. Grimes who wanted to advertise the corporations product offerings while also promoting their employees. Throughout the entire life of the broadcast, only Wheeling Steel employees and immediate family members were allowed to participate. Including professional singers like Regina Colbert who was given a secretary position at the corporation. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.
John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. The Musical Steelmakers were regular performers on the broadcast. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.

6. The Wheeling Musical Steelmakers Reacting to Advertising Executive John L. Grimes at Microphone, Bond Drive, Fairmont, W. Va.

IDNO:
048559
Title:
The Wheeling Musical Steelmakers Reacting to Advertising Executive John L. Grimes at Microphone, Bond Drive, Fairmont, W. Va.
Date:
ca. 1943
Description:
John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. The Musical Steelmakers were regular performers on the broadcast. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.
Caption on back of photograph reads: "This is what the Singing Millmen and Millmaids look like to the studio audience. The group is conducted by Lew Davies, and is composed entirely of steel workers and their families." This group was a performer on the Wheeling Steelmakers radio broadcast, which was ran entirely by Wheeling Steel Corporation employees and family members, the first all employee radio broadcast. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.

7. Singing Millmen and Millmaids Performing for Studio Audience at Bond Drive, Fairmont, W. Va.

IDNO:
048566
Title:
Singing Millmen and Millmaids Performing for Studio Audience at Bond Drive, Fairmont, W. Va.
Date:
ca. 1943
Description:
Caption on back of photograph reads: "This is what the Singing Millmen and Millmaids look like to the studio audience. The group is conducted by Lew Davies, and is composed entirely of steel workers and their families." This group was a performer on the Wheeling Steelmakers radio broadcast, which was ran entirely by Wheeling Steel Corporation employees and family members, the first all employee radio broadcast. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.

8. Lt. Col. Thomas H. Eddy of the United States Army Addressing the Employees of the Wheeling Plant of the Wheeling Corrugating Co., Wheeling, W. Va.

IDNO:
048567
Title:
Lt. Col. Thomas H. Eddy of the United States Army Addressing the Employees of the Wheeling Plant of the Wheeling Corrugating Co., Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.

9. Employee Color Guards Form Outside Capitol Theatre Before Employee Parade is Formed to Return to Wheeling Factory, Wheeling, W. Va.

IDNO:
048569
Title:
Employee Color Guards Form Outside Capitol Theatre Before Employee Parade is Formed to Return to Wheeling Factory, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.

10. Mr. Henry D. Clouse, President Local Union 248 U.S.W. of A, Delivering Acceptance Speech For the Employees of Wheeling Plant, Wheeling, W. Va.

IDNO:
048571
Title:
Mr. Henry D. Clouse, President Local Union 248 U.S.W. of A, Delivering Acceptance Speech For the Employees of Wheeling Plant, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.

11. Lt. Commander Charles M. Royal, Presenting Army-Naby 'E' Pines to Mr. M.E. Marsh, Mr. A.K. Monroe, Mr. Henry D. Clouse, and Mr. John R. Grundy, Wheeling, W. Va.

IDNO:
048573
Title:
Lt. Commander Charles M. Royal, Presenting Army-Naby 'E' Pines to Mr. M.E. Marsh, Mr. A.K. Monroe, Mr. Henry D. Clouse, and Mr. John R. Grundy, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.

12. Lt. Commander Charles M. Royal, Who Represented the U.S. Navy, Addressing the Employees Prior to the Presentation of the Army-Navy 'E' Pins, Wheeling, W. Va.

IDNO:
048576
Title:
Lt. Commander Charles M. Royal, Who Represented the U.S. Navy, Addressing the Employees Prior to the Presentation of the Army-Navy 'E' Pins, Wheeling, W. Va.
Date:
1942
Description:
Photo taken during the Army-Navy Award presentation inside of the Capitol Theatre in Wheeling, West Virginia. The presentation was broadcast on over 127 radio stations of NBC's Blue Network, including the Wheeling Steelmakers radio program. The Wheeling Steelmakers radio broadcast was moved to the Capitol Theatre in Wheeling, West Virginia in 1939 as production became more polished and more and more listeners tuned in.