Regina Colbert Singing on 'It's Wheeling Steel' Radio Program

Identifier:

048493

Collection Number:

A&M 3470

Title:

Regina Colbert Singing on 'It's Wheeling Steel' Radio Program

Date:

1941/07/25

Creator:

NBC Photo

Description:

It's Wheeling Steel was a musical radio program created by John L. Grimes in 1936 after 6 prior years of planning and persuading company executives. The program was monumental because it was ran fully by the talents of employees or family members of employees. The broadcast promoted both Wheeling Steel's product as well as it's employees who assisted in creating the product. As the program became more and more successful, Grimes began to hire performers with professional backgrounds, like Regina Colbert. However, in order to comply with his rule of an all employee only run program, he would hire these professionals to work in the offices for a period of time. In Colbert's case, she was hired to work as a secretary in the advertising department.

Subjects:

Radio broadcasting--West Virginia--Wheeling.

Corporate Names:

Wheeling Steel Corporation., Its Wheeling Steel (Radio program)

Acquisition Source:

Wheeling-Pittsburgh Corporation. Stoll, Richard E.

Acquisition Method:

Gift

Medium:

print

Projects:

West Virginia History OnView