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"It's Wheeling Steel" radio broadcast took their show on the road to this event to help raise awareness for their program as well as to promote the company's products to farmers at the event. The radio program began one year prior in 1936 because of company advertising executive John L. Grimes who wanted to create a program to advertise both the product and the employees who created the product. The program was operated exclusively by company employees and immediate family members, the first radio broadcast of this kind.

Group Boarding Wheeling, W. Va. Train Traveling to or From National Cornhusking Championship in Marshall, MO

Identifier:
048502
Collection Number:
A&M 3470
Title:
Group Boarding Wheeling, W. Va. Train Traveling to or From National Cornhusking Championship in Marshall, MO
Date:
1937
Description:
"It's Wheeling Steel" radio broadcast took their show on the road to this event to help raise awareness for their program as well as to promote the company's products to farmers at the event. The radio program began one year prior in 1936 because of company advertising executive John L. Grimes who wanted to create a program to advertise both the product and the employees who created the product. The program was operated exclusively by company employees and immediate family members, the first radio broadcast of this kind.
Corporate Names:
Its Wheeling Steel (Radio program), Wheeling Steel Corporation.
Acquisition Source:
Wheeling-Pittsburgh Corporation. Stoll, Richard E.
Acquisition Method:
Gift
Medium:
print
Projects:
West Virginia History OnView