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Caption on back of photograph reads: "When the Musical Steelmakers are heard each Sunday, starting October 5, over at Station ___ at ___ o'clock these three pretty singers, the Steel Sisters, will help add to the gaiety and tunefulness of the programs. They are, from the left, Lois Mae Nolte, Harriet Drake, and Lucille Bell. Like other members Musical Steelmakers troupe they are either employees in the steel industry or members of employee families." The first all employee broadcast. The Steel Sisters eventually gained so much recognition that they went on tour with Horace Heidt and his orchestra.
Two of the mill men share coffee, still in their work clothes, after receiving a call to come from the mill to the main office for rehearsal right away. They were preparing to go to Chicago for a war bond program. See original photograph for further description.
Caption on back of photograph reads: "Molly Staten and Eleanor Bowman Lynn rehearsed several weeks on their piano duet. They are stenographers from the main office of Wheeling Steel Company." Like all performers and employees on the "It's Wheeling Steel" broadcast, all were also employees or family members of the Wheeling Steel Corporation. They were radio's first all employee only broadcast.
Caption on back of photograph reads: "For headlining appearances, auditions for mill workers and members of their immediate families are held every few weeks at the studios of WWVA. Of course, due to the standard set for our program, all that are auditioned can not be presented. The standard set is inferred to be that of the broadcasting station's, thereby relieving the corporation of discrimination."
Everyone pictured is either an employee of the Wheeling Steel Corporation or is an immediate family member of someone who works for them. This family owned and operated broadcast was the first of it's kind and this policy was maintained throughout the broadcast's existence.
Ed Kostillo from the pipe mills of the Benwood Works started playing his harmonica to entertain his fellow mill men during lunch hour. Later he won a headliner appearance on the family broadcast with the entire steelmakers orchestra accompanying him.
The brass band of the Martins Ferry Factory had made several headliner appearances on "It's Wheeling Steel" radio program, all of which have stimulated added interest in rehearsals, increased their membership, and assisted in the purchase of new uniforms.
Caption accompanying photograph reads: "Erma Ellis and Mary Visnick are employed at the Martins Ferry Factory. When dressed in their uniforms these two comely drum majors lead the way when the Martins Ferry Band marches to the broadcast of "It's Wheeling Steel"."
Caption accompanying photograph reads: "The Yorkville Works Brass Band has made several pleasing headliner appearances of the family broadcast. All in their snappy uniforms, thus adding color for the visible audience of "It's Wheeling Steel"."
Caption accompanying photograph reads: "Bud Dicarlo's father is a steelmaker from the Benwood Works and Bud worked hard on his accordion solo to please his dad and Wheeling Steel's Nation Wide Family."
John Wincholl, Wheeling Steel Co. auditor played the role of the "Old Timer" who became a popular character on the "It's Wheeling Steel" broadcast. He would introduce acts and provide small talk.
Caption accompanying photograph reads: "Frank Nalepa deep bass of the Millmen Quartette works every day with coal and scales at the Steubenville Works, rushes to the studio four times a week to rehearse, and found time to regularly visit Pittsburgh for voice lessons to improve his broadcast. Quit for Mit Show." The Millmen Quartette were regulars on the "It's Wheeling Steel" radio broadcast.
Caption accompanying photograph reads: "John Wisvari is a pipe-threader from the Benwood Works, plays violin, and directs his "family" orchestra which he calls "The Polka Kings"." They would perform on the "It's Wheeling Steel" radio broadcast.
Caption accompanying photograph reads: "Something unique for any broadcast is an accordion quartet of young ladies. The first is Nancy Row, granddaughter of a founder of Wheeling Corrugating, next is a young lady who, together with her brother is employed at Yorkville. Third's father was employed by the corporation. Fourth is a teacher."
Caption accompanying photograph reads: "The Yorkville High School Girls' Glee Club, 40 in all added to the enjoyment of the Easter broadcast. All 40 girls have at least one immediate family relationship with corporation employees. Many can claim as many as four immediate family relatives who are Wheeling Steelmakers." The entire broadcast was operated and performed by employees or family members of Wheeling Steel throughout the program's entire duration.
Caption accompanying photograph reads: "Will Stevenson, top tenor of The Millmen Quartette is also employed at the Steubenville Works. Like Frank Nalepa, Will had never sung on a radio network before the family broadcast gave him the opportunity." The Millmen Quartette were regular performers on "It's Wheeling Steel" radio broadcast from it's start in 1936.
Caption accompanying photograph reads: "Val Konyha, a steelmaker from the Yorkville Works brings something unique and different to the family broadcast. Val plays the Hungarian cymbalum, or dulcimer, as we know it, and plays it as well as he handles tin plates."
Caption accompanying photograph reads: "Walter Schane from the office of the Benwood Works has been a Wheeling Steelmaker for 18 years. His is the fine baritone voice of the Singing Millmen, who sing on the family broadcast every Sunday. On Show since 1936, now in Singing Millmen 1943." The Singing Millmen were performers on the "Wheeling Musical Steelmakers" radio broadcast.
Walter Schane was the baritone voice of the Singing Millmen and also worked in the office of the Benwood Works. Like all who participated on the radio broadcast, you needed to be an employee or immediate family member of Wheeling Steel.
Caption accompanying photograph reads: "The Croatian Tambouritza Orchestra numbers six youthful members, two of whom work for the corporation, the remaining four being children of mill employees." Like all who worked for the broadcast, it was required to be an employee of Wheeling Steel or an immediate family member of an employee.
Caption accompanying photograph reads: "Verdi Gwynn Howell, machinist in Wheeling's tin mill at Yorkville, Ohio. Howell, born in Wales came to the U.S. in 1926. He was the first saxophonist in the Steelmaker's Orchestra. Howell played a solo on one "It's Wheeling Steel" broadcast which his mother in Wales listened to over a U.S. station."
Caption accompanying photograph reads: "Verdi Howells is a machinist at Yorkville, is first saxophonist of The Musical Steelmakers Orchestra, has saved the money made while broadcasting for the corporation, and will go home to visit his mother in Wales this summer." He was an orchestra member since 1936 to November 1943. All participants on the "It's Wheeling Steel" radio broadcast were required to be employees of Wheeling Steel Corporation or immediate family members.
Caption on back of photograph reads: "Regina Colbert is the program's "Singing Secretary", and she lives up to both halves of the title. Featured soloist on Sundays, she is part of the company's secretarial staff weekdays." It was a requirement set by Wheeling Steel Corporation advertising executive John L. Grimes, that the radio broadcast stay an exclusively all employee program. Therefore, Colbert who was not at the time an employee or immediate family member, was hired to work as secretary in the advertising department to maintain this rule.
Caption on back of photograph reads: "Lew Davies, conductor of the "Musical Steelmakers" orchestra and chorus, writes most of the musical arrangements himself. Helping him in this department are John Hahle, guitarist; Maury Longfellow of the production staff; and Gene Ahlers, trumpeter." The Musical Steelmakers were the orchestra who performed on Wheeling Steel Co.'s radio broadcast "It's Wheeling Steel", an all employee broadcast used to advertise both Wheeling Steel's product offerings as well as their large staff.
Like all who perform or worked on the "It's Wheeling Steel" Radio Broadcast, Dave Kemp was employed by the company at the Steubenville Works. It was a requirement to be employed or to be an immediate family member of the Wheeling Steel Corporation in order to work on the radio broadcast. This way they could advertise both the company's products as well as it's employees talents, which created a family environment.
She was referred to as the "Kate Smith" of the family broadcast. Kate Smith was best known for her rendition of "God Bless America".
Lamonte O'Brien was a musician who played on "It's Wheeling Steel" radio broadcast. He was well known for his unique ability to mimic the sound of a trumpet using only his hands, which he would often use to solo.
Notice the flag in the background with 13 stars, this was displayed commonly during World War 2 to show how many people who were serving. Gold stars would represent those who died in the war.
The Steel Sisters (Lois Mae Nolte, Harriet Drake, and Lucille Bell) were regular performers on "It's Wheeling Steel" radio broadcast. They eventually left the broadcast to tour with Horace Heidt and his orchestra.
Orchestra leader Tom Whitley is the man wearing glasses on far left pointing forward. The orchestra was the primary performer on "It's Wheeling Steel" radio broadcast. The show was eventually taken to the road, as evident by the "coast to coast" sign.
"It's Wheeling Steel" was a radio broadcast used to advertise Wheeling Steel Corporation products and their talented employees. The entire operation was ran by employees or immediate family members of the company, the first all employee broadcast.