'It's Wheeling Steel' Radio Broadcast Musicians Playing Outside of Train to or From National Cornhusking Championship, Marshall, MO
Date:
1937
Description:
Group of musicians are likely members of the Rhythm Rangers, performers on the "It's Wheeling Steel" radio broadcast. This broadcast began in 1936 as a way to promote both Wheeling Steel Corporation's products and their employees who exclusively ran and performed on the broadcasts.
'It's Wheeling Steel' Radio Broadcast Musicians Playing at National Cornhusking Championship, Marshall, MO
Date:
1937
Description:
The group of musicians is likely the Rhythm Rangers. These musicians, like all employees of the "It's Wheeling Steel" radio broadcast, were either employees or family members of employees of the Wheeling Steel Corporation. This radio broadcast was company advertising executive John L. Grimes idea to promote both the company's product and its employees. It began broadcasting in 1936 and ended in 1944.
Large Crowd Gathered to Listen to Performers Underneath Copious Amount of Wheeling Steel Advertisements at National Cornhusking Championship, Marshall, MO
Date:
1937
Description:
These performers were likely musicians on the "It's Wheeling Steel" radio broadcast. This radio broadcast was created by John L. Grimes, advertising executive at Wheeling Steel Corporation. The broadcast was ran exclusively by employees and family members of the Wheeling Steel Corporation. This excursion to Missouri was used to spread the name of the growing broadcast as well as to promote their products, including COP-R-LOY.
'It's Wheeling Steel' Radio Broadcast Musicians Playing Outside of Train, to or From National Cornusking Championship, Marshall, MO
Date:
1937
Description:
The group of musicians is likely the Rhythm Rangers. These musicians, like all employees of the "It's Wheeling Steel" radio broadcast, were either employees or family members of employees of the Wheeling Steel Corporation. This radio broadcast was company advertising executive John L. Grimes idea to promote both the company's product and its employees. It began broadcasting in 1936 and ended in 1944.
Tony Biacco, Musician on 'It's Wheeling Steel' Radio Broadcast Playing Accordion With Band Accompaniment
Date:
Undated
Description:
"Tony Biacco, steelmaker from Yorkville possesses two strong hands with which he capably handles ductillite and his accordion. His appearances on the family broadcast have been highly commendable. Now a regular in orchestra in 1943."
The Musical Steelmakers Accompany Tom Care During a Trumpet Solo
Date:
Undated
Description:
"The Steelmakers accompany Tom Care, employee from the Steubenville Works, as he headlines with a trumpet solo. Tom played "At The End Of a Perfect Day", which appealed to a great number of Wheeling Steel's nation-wide family."
The Musical Steelmakers Practicing Before Performance on 'It's Wheeling Steel' Radio Program
Date:
Undated
Description:
Caption on back of photograph reads: "Here's the same quintet on Sunday, running over a number before air time. Lew Davies is the conductor of the program's 23 piece orchestra of mill, plant, and office workers."
'Singing Secretary' Regina Colbert Catching Up on Correspondence at Her Desk
Date:
Undated
Description:
Caption on back of photograph reads: "Part of Regina Colbert's lunch hour is devoted to catching up on correspondence with service men at home and overseas. The "Singing Secretary" writes weekly to a number of men in uniform." Regina Colbert was a performer on the "It's Wheeling Steel" Radio broadcast. This broadcast was ran exclusively by Wheeling Steel Corp. employees and family members, but as the program grew in popularity they began to hire performers with professional backgrounds, like Regina Colbert. However, in order to comply with his rule of an all employee only run program, he would hire these professionals to work in the offices for a period of time. In Colbert's case, she was hired to work as a secretary in the advertising department.
John Wisvari, Violin Player for Wheeling Musical Steelmakers
Date:
Undated
Description:
The Wheeling Musical Steelmakers were a group that would regularly perform on the "It's Wheeling Steel" radio broadcast, created in 1936 by John L. Grimes who wanted to promote both Wheeling Steel Corporations products and their employees. John Wisvari's day job was a pipe-threader at the Benwood Works.
John L. Grimes Introducing the Steel Sisters, Performing With The Musical Steelmakers Band at Bond Drive, Fairmont, W. Va.
Date:
ca. 1943
Description:
John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity. The Steel Sisters and The Musical Steelmakers were regulars on the broadcast. The Steel Sisters became so popular that they eventually left the show to tour with Horace Heidt and his orchestra. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.
John L. Grimes Introducing Three Young Boys on Stage With The Musical Steelmakers Band at Bond Drive, Fairmont, W. Va.
Date:
ca. 1943
Description:
John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity (as evident by the microphone stands). In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.
Little Girl On Stage With John L. Grimes and Tom Whitley With The Musical Steelmakers Band at Bond Drive in Fairmont, W. Va.
Date:
ca. 1943
Description:
John L. Grimes was advertising executive of Wheeling Steel Corporation and was responsible for the creation of the "It's Wheeling Steel" radio broadcast in 1936. Tom Whitley, the man hunched over, is the orchestra leader of the Musical Steelmakers of the Wheeling Steel Corporation. In 1941 the show was picked up by the National Broadcasting Company's Blue Network, as it grew in popularity. In 1943 the show took to the road throughout several cities in West Virginia to put on "Buy a Bomber" themed shows, where the host cities were challenged to buy enough enough Defense Bonds to purchase a medium or large sized bomber. Cities who accomplished the challenge would get their name placed on the plane as it flew to battle.
