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The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.
The Rhythm Rangers were radio stars on the "It's Wheeling Steel" radio broadcast, which was created in 1936 by Wheeling Steel Corporation advertising executive John L. Grimes. The radio broadcast was ran and operated by company employees and family members, the first of it's kind to utilize this model. This free, live performance, at the National Cornhusking Championship in Marshall, Missouri was a way to advertise the broadcast to a broader audience as well as to promote their products to farmers in the area.
Caption on back of photograph reads: "The sign was placed on our car and remained on from Pittsburgh to St. Louis."
The group of musicians is likely the Rhythm Rangers. These musicians, like all employees of the "It's Wheeling Steel" radio broadcast, were either employees or family members of employees of the Wheeling Steel Corporation. This radio broadcast was company advertising executive John L. Grimes idea to promote both the company's product and its employees. It began broadcasting in 1936 and ended in 1944.
Wheeling Steelmakers broadcast traveled to this competition to spread word about their weekly radio broadcast as well as to promote Wheeling Steel's COP-R-LOY farm fencing and other products, as seen on the signs in foreground of photograph.
These performers were likely musicians on the "It's Wheeling Steel" radio broadcast. This radio broadcast was created by John L. Grimes, advertising executive at Wheeling Steel Corporation. The broadcast was ran exclusively by employees and family members of the Wheeling Steel Corporation. This excursion to Missouri was used to spread the name of the growing broadcast as well as to promote their products, including COP-R-LOY.